Driven largely by benefits associated with the “Barbie” movie, Mattel finished last year strong with 24% fourth-quarter growth.
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel.
What’s next for Mattel Films?
Mattel Films, which is headed by Oscar-nominated producer Robbie Brenner, faces a lot of pressure to live up to “Barbie” with its second go-around.
When asked about the possibility of an R-rated film at Mattel, Kreiz says, “I wouldn’t rule out different scenarios.
Persons:
CNN — Barbie, “ Barbie ”, Fisher Price, Barbie, J.J . Abrams, Vin Diesel, ”, Lena Dunham, Lily Collins, “ Barney, Daniel Kaluuya, Bob, Jennifer Lopez, Anthony Ramos, “, Matt Mason, Tom Hanks, KELLY CLARKSON, Jennifer Lopez Weiss Eubanks, Mattel, Ynon Kreiz, Kreiz, ” Kreiz, Greta Gerwig, Margot Robbie’s “ Barbie ”, Chris Pizzello, Lisa McKnight, ” Barbie, “ Barbie, Robbie, Amy Schumer, Anne Hathaway, ” McKnight, Barney ’, Oscar, Robbie Brenner, Gerwig, Mark Ronson, Barney, BARNEY, “ It’s, ‘ Barbie, ’ ”
Organizations:
CNN, Academy, Hollywood, American, Warner Bros . Pictures, Marvel, Mattel, UNO, KELLY CLARKSON SHOW, Fox Kids Europe, Endemol, Hasbro, Universal, Sony, Mattel Films, Entertainment, Everett, haven’t
Locations:
Hollywood, J.J, ”, Arizona, Los Angeles, Cold